In order to stay competitive, firms need to respond to megatrends like digitalization, demographic change, decarbonization, and deglobalization. Prof. Dr. Thomas M. Fischer, holder of the Chair of Accounting and Management Control at Friedrich-Alexander-Universität Erlangen-Nürnberg and head of the “Shared Services” working group at the Schmalenbach-Gesellschaft für Betriebswirtschaft e.V., discusses how this can be done successfully.
